Keratin Volume Boost Shampoo

Purify, strengthen, and build volume from the first wash

Big hair starts at the scalp. Fine, flat hair is usually weighed down by buildup and an under-stimulated scalp. This shampoo tackles both: it purifies away product residue and excess oil while hydrolyzed keratin fortifies the hair fibre and caffeine reactivates the roots — for hair that feels thicker, cleaner, and full of body.

THE BENEFITS

• Visible volume: Purifies and lifts the hair from the root for a fuller, thicker-looking finish.

• Strength & repair: Hydrolyzed keratin reinforces the hair fibre and helps protect against breakage.

• Scalp reactivation: Caffeine and rosemary oil invigorate the scalp and roots.

• Deep yet gentle cleanse: Clears buildup without stripping, thanks to a balanced amino-acid surfactant base.

• Clean formula: Vegan, gluten-free, made in the EU with organic-farmed botanicals.

STAR INGREDIENTS

• Hydrolyzed Keratin: A structural protein that repairs the hair fibre and supports a fuller diameter.

• Caffeine: Stimulates the scalp and energises fine, flat hair at the root.

• Chanterelle Extract: A vitamin-rich botanical that supports shine and vitality.

• Rosemary Leaf Oil: An antioxidant botanical traditionally used to invigorate the scalp.

• Zinc & Sodium PCA: Balance scalp condition and keep strands hydrated and bouncy.

HOW TO USE

1. Lather: Massage into wet hair and scalp, working up a light lather.

2. Focus on the scalp: Spend a moment massaging the roots to lift buildup.

3. Rinse & repeat: Rinse thoroughly. Repeat if needed, then follow with the Keratin Volume Boost Conditioner.

THE SENSORY EXPERIENCE

Texture: A light, easily-lathering gel.
Aroma: A spa-like blend of peppermint, bergamot, and rosemary with a cooling menthol finish.
Finish: Hair feels clean, light, and noticeably fuller from the root.

Vegan · Gluten-free · Made in the EU · Cruelty-free